Earlier today Andy Lark, former VP of corp comm at SUN and PR blogger extraordinaire, presented his keynote to the attendees at the NewComm forum.  Matthew Podboy, one of our intrepid bloggers, reports back on what Lark had to share:

Andy worked with Jonathan Schwartz at Sun and explains that while
Jonathan created the blog and does the writing, he works with the PR
team and employees at Sun to create the content.  First thing he found
with his blog, it was the most effective way to communicate with his
employees. (note: using blogs for employee communications was a big
theme at NCF - Neville
lead the discussions).  Why does Andy blog? - conversations,
connections, new connections, learn more - see more things, experiment
& ideate, like to write and great archive. Another great point that
I truly believe - there are journalists who are bloggers, but not all
bloggers are journalists.

Read more here.