Okay PR consultants,
it’s time to finalize those game plans for the RSA
Conference. Among the exciting events
planned at the show, one that should be at the top of every PR practitioners
list is the "Meet the
Press" panel that will take place on
Wednesday, February 16th. A distinguished list of some of the industry’s finest
IT security reporters will be there to provide background on their
respective publications and offer invaluable insight on how to most effectively
communicate with members of the press. These key editors and reporters will
explain what they look for in a news story, how they prefer to work with public
relations professionals, and how to best leverage your organization’s news
announcements.
the event, I thought, was quite interesting. An 8:00am start time will
see a few of the panelists still bleary-eyed from their social networking
activity the night before, but even more curious was the overlap between the panel session and Cisco’s John Chambers keynote, which begins at 8:45am at the Moscone
Center. Despite being a quick walk
between the two venues, with the panel discussion concluding at 9:00am, one can
only wonder what the RSA Conference management thinks about some of the
industry’s key influencers missing the
Chambers keynote, or at least a good portion of it.
Regardless, I
am excited to see what the panelists have to say and the questions that arise
from the attendees.
attend the event, I will see you at The
W.
– Tim Whitman
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