As corporate America continues to examine the impact of
social media on business, particularly blogging, it’s clear that some
significant challenges remain, not least among them are legal and communication
issues involving fair disclosure, corporate policy and to a greater extent,
freedom of speech. 

While a growing number of companies recognize the need
for transparency in their communication with customers, partners, investors,
and the media — and see social media as a means for helping with this important
goal — transparency must be balanced with purpose and responsibility.

With this in mind, Voce’s teaming up with Cooley Godward and
co-hosting a roundtable discussion on corporate blogging next Wednesday
evening, July 20^th in Palo Alto.  The purpose of the discussion is to
examine and hear first-hand how some of today’s leading corporations and
decision makers are approaching the new opportunities and challenges of
business blogging. 

A select group of panelists will lead the discussion
and share their views on corporate, executive and employee blogs and how they
are deploying them, or not, within their organizations. 

The panel includes:

• Jodi Baumann,
  Senior Manager, Corporate Public Relations, Network
  Appliance
• Chuck Schwab, Attorney, Cooley Godward
• Chris Shipley, Technology Analyst and Executive Producer of
  DEMO conferences
• Catherine Peterson, Vice President, Investor Relations,
  Business Objects
• Jeremy Zawodny, Technical Yahoo, Yahoo!
  

Charlene Li, principal analyst at Forrester Research will
moderate the discussion.

Unfortunately seating is limited, so if you’re a corporate
communicator, marketing practitioner or legal professional that’s grappling
with these issues and would like to attend, please email John Welton or call
650/228-5183 and request an invitation.

We hope to see readers of the Voce Nation there!