PRWeek has an interesting piece  (sub req’d) running on managing online influencers. Our digital advocacy guru’s Mike and Matt share their perspective on how Voce wraps its DA skills into broader PR programs for our clients both small and large.

For those just getting their feet wet in the online influencer pool, this article is a good how-to primer.

And yes, we did call Mike and Matt gurus.

– Voce Marketing Team