Voce recently helped build a Digital Advocacy program for Sony Computer Entertainment of America to help generate buzz for the latest installment of their extremely popular PlayStation 2 military video game, SOCOM: U.S. Navy SEALs 3.   The program included a blog on the SOCOM franchise with information on Navy SEALs, insight into the game development process and tips on the latest version of the game which went on sale at 12:01 am PT, Tuesday, October 11.  Our blog team covered the launch party organized by Sony in conjunction with the PlayStation store at Metreon in San Francisco. What’s interesting about this project is how it was used to build momentum leading into an announcement - or "at the head" of the news curve.  There is a lot of attention given to how online communication programs help sustain buzz after a launch or news announcement.  What we’ve shown in this example is how online communication programs can build buzz ahead of a launch or news announcement - without giving away any of the pertinent details of the news.   More details about the big night can be found on the Sony SOCOMblog.

-Ryan Lack