What do you call a small band of militant primates promoting goods and services one person and one community at a time? Exactly.
At the risk of sounding like some borish writer with too much time on his hands, let’s at least set the record straight.
Gorilla = A large primate living in seclusion. Remarkable species to be appreciated from a distance. Close encounters can results in loss of limbs and severe injury (see: larry ellison)
Guerrilla = A small band of militants acting independently of any organization or ethos. This group can both liberate and annihilate all at once (see: byte and switch editorial staff)
Guerilla = An emerging gaggle of marketers who need a dictionary or a style guide
– RC
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