Several industry watches claim tech is back and dangerously close to repeating the mistakes we all so recently experienced from the last tech boom. NextFifteen’s Tim Dyson recently blogged about the resurgence of tech PR citing a PRWeek survey and the numbers various agencies have released regarding their 2005 results. And tech pundit, Rafe Needleman recently blogged about “Bubble 2.0″ getting out of hand based on the pandemonium at Michael Arrington’s TechCrunch meet-up party. According to Valleywag, Apple Computer is bursting at the seams as the company waits for new facilities to be finished. And do I even need to mention Valleyschwag?
Is this Bubble 2.0 and is that bubble over-inflating again? If you studied basic economics, you know that the economy moves in cycles, but are we ready for another cycle in overdrive? Or will investors, marketers and executives be more savvy as we all still feel the headaches leftover from our 2001 hangover?
The game plan for the team here at Voce is to approach the new, new economy the same way we approached the old, new economy. Seek out long-term viable partners with a clear value proposition - even one that we PR folks can understand - and deliver kick-ass results.
– Janet Martin
Technorati Tags: Economy, PR, Bubble2.0, Technology

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