Social media, particularly blogs, can help accelerate word-of-mouth behavior, even within B2B markets — at least that’s what the latest survey stats from KnowledgeStorm and Universal McCann indicate:

More than 80% of business and IT professionals worldwide read blogs. Of those, a full 70% recommend or pass along to others blog content on a monthly basis.

Other findings:

• 53% of respondents say blogs impact their work-related purchases
• 53% of respondents read blogs weekly for business information
• 57% of respondents read blogs weekly for tech information
• 59% of respondents are “somewhat” to “very” familiar with RSS feeds
• 31% of respondents subscribe to RSS feeds

– Mike Manuel

Technorati Tags: word+of+mouth, technology