I was talking with someone the other day about social media, and although this person works in the communications field, the concept of social media is still relatively new to her. In other words, she’s heard of the term, she’s seen it being used more and more, but still doesn’t have a clear understanding of what it is. And that’s ok. So I tried to describe for her in the broadest way possible what social media is, and explained that it’s about not sitting on the sidelines anymore (links to PDF).

/Andrea Weckerle

Technorati Tags: marketing, pr, socialmedia