The Word of Mouth Marketing Association — or WOMMA as it’s known – is hosting its annual conference in New Orleans on April 17 -18. This year’s conference is designed to discuss best practices in word-of-mouth, viral, buzz and blog marketing.

Voce Nation is excited to announce that Voce client Ryan Rigoli has been invited to share best practices in WOM as he presents Yahoo!’s innovative and successful marketing campaign with Frito-Lay’s Doritos. This campaign resulted in the first-ever UGC commercials during Super Bowl XLI. (We know you remember Check Out Girl and Live the Flavor!)

Ryan is speaking on Wednesday afternoon, so if you are going to WOMMA, we look forward to seeing you there. Of course, Ryan and I will be equally excited to sip Hurricanes and nibble beignets when the conference is over!

/Stacy Libby

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