I got suckered recently (a subject for another post) into a cheesemo teleseminar on media trends. In it, one of the brilliant speakers proclaimed with confidence that the world’s media still operate within a 24-hour news cycle. Heh? What world is that? It ain’t mine jack….in mine, the news cycle takes 90 seconds:+1 second to hit publish

+2 seconds for a blog to refresh

+3 seconds for feed readers to update

+4 seconds to email, link, tag, rank, or rate a blog post

+5 seconds for readers to form an opinion and/or leave a comment

+1 minute for Technorati to register a server ping, crawl and index a blog post

+8 seconds for alerts, watchlists and saved searches to propagate

+4 seconds for a blog post to plateau, amplify or disappear

+2 seconds for this cycle to repeat from the beginning

+1 second to realize the world’s changing…