
Chiming in a bit late on this one, but it was great to see Auburn and Robert French featured on the cover of PRWeek. The cover photo and interior feature article highlighted Robert’s integration of social media into the curriculum at Auburn University’s PR program.
I’ve been fortunate enough to be part of the Marcom Blog program at Auburn for a number of years and have visited the Plains a few times to speak with students (side note: If you haven’t taken the time to speak/work with PR students, do so now). It’s great to see Robert and the school get the recognition they deserve.
As students can now attest, when firms are looking for social media savvy graduates, guess what they do? They look at the social media the students are producing. Student blogs are their resumes.
I’ll need to show my SEC bias here now and also point out that the University of Georgia is also doing some good work with students. I recently wrote about UGA’s Connect conference. The conference was a smart move by the UGA faculty since it allowed them to showcase the skillset of their students.
Want to know what these students are doing? Take a look at UGA’s recent review of social media projects from students. There are plenty of good ideas (and new hires) in there.

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Thanks for posting this. I used to get PR Week at work on a trial basis, but decided not to subscribe, so I missed it. Well deserved ink!
Posted on December 3rd, 2007 at 12:27 am