It’s easy at times to overlook or maybe just under-estimate the importance of bridging online connections and relationships with the offline world, especially in the context of a social media-driven program, but I think client Sony did a good job making this connection earlier this week with their PlayStation Blogger Lounge at the Game Developers Conference.

The Sony folks actually used a variety of social media tools, including their corporate blog, a Socialtext wiki, Twitter, Flickr, and Crackle, among other things, to augment and extend the online experience with the offline one….