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Archive for the ‘Pitching’ Category

Pitching bloggers 2.0 style

// Posted on April 18, 2008 by Justin Kistner

information-overload.jpg A couple of memes have sprouted up around the web from influential media and analysts about how they would like to be pitched in the future. Folks like Stowe Boyd and Marshall Kirkpatrick are turning to the communication channels they like best to help cut through the noise In an increasingly loud media space.

First to offer up a suggestion was Stowe Boyd. Stowe requested that PR firms pitch him through Twitter. The 140 character limit on Twitter keeps the pitches brief, which helps Stowe focus. It also gives him a chance to see how other people on Twitter feel about the story before he makes a decision to cover it. Voce’s Katie Watson was the first to take Stowe up on his request, and we’re excited to see where it will lead.

Marshall Kirkpatrick was the next to request 2.0 style PR pitches for Read/Write Web. Marshall’s preferred delivery for pitches was as an RSS feed, which he explained is where he consumes most of his content in a feed reader. Soon afterward, Matt Craven from the Blog Herald strongly supported Marshall’s preference and requested feeds for pitches as well. Again, we were quick to pick up on this request and were more than happy to provide them with an OPML of our feeds.

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